What is SELF and why does it matter?
SELF is an ethical and private AI-powered assistant that simplifies your life and gives you back time for things that matter.
SELF does this by remembering your preferences, accessing real-time information and is trained by real-life human assistants on how to be helpful for you.
Your data is owned and controlled by you. It's your personal information, your algorithm, your assistant - nobody else's.
This approach is driven by our definition of Ethical AI.
SELF simplifies your life by:
- Assisting with tasks, plans and purchases
- Remembering things you may have forgotten
- Organising activities that normally take time and cause stress
Current AI platforms aren't thinking about ethics and morality, they're focused on what's technically possible, without considering the consequences of machines being able to 'outsmart' humans.
Click here for the manifesto to read about how deeply we believe in this, and how we're just at the beginning of giving people an alternative to being a battery inside a machine.
Our approach isn't something we've just thought up, click here to read the founders view on emotional and ethical AI from 2007.