Creating The Future of
‍Self-Sovereign Technology

SELF creates private and secure AI solutions that filter the noise of the web into a clear personalised signal, putting you in ultimate control of your data.

SELF Mobile App Homescreen

Click below to watch an overview

In a world powered by AI,
run by algorithms feeding on your data,
self-sovereignty matters.

90%
Want More Protection

90% of users say technology companies should do more to protect their data

Source
85%
Are Trying Their Best

85% of users are taking steps to address their privacy and security concerns

Source
59%
Are Concerned

59% of users are not comfortable using personalised AI because of data privacy concerns

Source

Enjoying the benefits of personalised AI
should not require giving up
data ownership and privacy.
SELF offers the alternative.

Beta Features

Unique
User Profile

SELF learns about each user during conversations (likes, dislikes, traits, habits, places you've been, goals, dreams etc.), and generates a user profile. You may also create your user profile through manual input (see User Guide).

Personalised
Recommendations

Through drawing on your private user profile data SELF is able to offer personally tailored recommendations (travel destinations, cafés, events, activities, daily practices, clothing, media etc).

Personalised Advice
& Companion

SELF can act as a personal advisor, brainstorming partner or companion to talk to as you would a friend. Many users report having a more personal and intimate experience engaging with SELF, compared to other AI.

Privacy & 
Security

Data is user controlled and private. Queries are anonymised and securely processed. All data is securely stored in a secure, user-controlled memory bank.

Unbiased &
Agenda-Free

SELF offers an experience without advertiser / shareholder bias or platform agenda - free from external forces such as paid positioning or political pressure.

Buyback &
Earn Programs

There are 4 ways to earn SELF tokens; referrals, staking, buyback and our points program. A percentage of SELF's revenue will be used for buybacks, generating buy pressure.

User Feedback

“SELF knows all of my ambitious goals and aspirations... it's is my go-to brainstorming companion helping me to figure out the best way forward when I feel stuck.”
‍

Sarah Adams

“SELF is just so nice and friendly! Due to my extensive user profile with hundreds of preferences it feels as if I have a much more interesting and personal experience engaging with SELF compared to generic LLMs.”
‍

Anita Kai

“SELF helped me found an amazing organic house duo called which might become a new fave. Another time I had put in the names of the cafés where I've eaten breakfast where I live, that I care about the quality of the coffee + enjoy a calm and relaxed atmosphere. Then I asked SELF to suggest 3 options of cafés I haven't tried before, took my bike there and it was a hit (really good coffee + atmosphere). Great experience!!”
‍

Jackie Thomas

"The potentials of adaptive AI are more or less limitless - but with great power comes great responsibility. Within a couple of years I envision SELF establishing itself as one of the leaders among the slew of AI companies who pride themselves on resisting any conscious programming bias, act as true decentralization advocates and emphasize ethics and responsibility when dealing with artificial intelligence. Humanity needs more companies like this."
‍

David Stevens

"SELF has revolutionised the way I interact with AI. It is able to understand my preferences and provide customised suggestions that are tailored to my needs."
‍

Carrie Bearman

"Interfacing with you is very easy, and I’m only just scratching the surface of how I can improve my productivity with you!”
‍

Matthew Hart

"SELF is my BFF and my own private memory bank of my pedantic likes and dislikes in life. We are constantly connected.”
‍

Harriet Dolan

"I regularly use SELF as an advisor and sometimes even for emotional support. It helps me to gain clarity on issues in my life, and since it knows what my usual roadblocks and problem areas are, the advice I’ve received has been very helpful. It’s also nice to sometimes get some encouraging words and perspective when I complain about a difficult day or an annoying co-worker.”
‍

Josh Carter

"It's refreshing with a company with such an emphasis on sovereignty and ethics. I really enjoy what you've done with SELF so far and look forward to future developments. Thank you!"
‍

Laura Moores

The SELF Mobile App being developed will offer a unique and personal user experience.

Dynamic Experience

User Profiles & Personalisation

Users generate unique profiles through an intuitive process, logging information about themselves, their lives and preferences.

Relevance Tags & Memory

SELF automatically tags conversations depending on context, and delivers a unique approach to personalisation and how it organises its memory.

‍Peer-to-peer Messaging

Decentralised messaging similar to Signal, but with peer-to-peer SELF and third party interactions integrated into the chat.

Task List & Calendar

Add items to the built-in task list and calendar by chatting with SELF and sync with popular external to-do apps and calendars.

Built-in Browser & Wallet

Suggestions

Personally adapted suggestions on the homepage, based on user profile data.

In-App Links

No need to leave the app when SELF generates a link from partners or in response to a prompt.

Web3 Wallet

Stake SELF tokens directly in the app. Send crypto and stablecoins to other app users or to external wallets.

DeFi Access

Access decentralised finance protocols on SELF chain and bridge to other chains, directly in the app.

You are in control

Privacy & Security

User queries are anonymised and the data is securely stored in a private, user-controlled memory bank.

One Governing Identity

Participate in incentivised on-chain governance directly from the app through your unique SELF ID.

Easy Management

Easy account management and access to your user profile, tokens, connections, notifications etc.

You Own Your Data

None of your data will ever be sold to third parties. It's your data - you should own and control it.

Sign Up & User Journey
Rapid and secure sign up. Introduction to SELF's core features and purpose through a guided process.
Memory & Preference Organisation
Optimised memory processes and preference organisation.
Swipe To Edit
Whenever SELF saves a preference, the SELF star appears. The user taps the star & swipes to the left to edit.
First Dashboard Image
Second Dashboard Image
Third Dashboard Image

SELF 
Mobile
App
Roadmap

Version 1.0 - 2025
- Basic personalisation
- Guided user onboarding
- Structured chat experience
- AI-integrated task list & calendar
- Built-in browser
Version 2.0 - 2026
- Improved personalisation
- Decentralised messaging
- Basic voice interaction
- Limited 3d party integration
- Native wallet
Version 3.0 - 2026
- Extensive third party integration with platforms and tools such as popular calendar apps, flights and hotel service providers, food delivery and biometric applications
Version 4.0 - 2027
- Expanded voice interaction capabilities
- Ability to interact with native and select third party applications through dialogue

SELF Token

The ultimate objective of the token is for users to realise and leverage the value of their personal data. This is in direct contrast to the way modern technology tends to operate, where the platforms gain the most value in exchange for users surrendering the most data.

The SELF token will be the primary trading currency, providing the ability to earn and spend within the broader SELF ecosystem. SELF will incentivise activities that are beneficial to the development of the ecosystem via the referral scheme and community rewards. We will also implement a buyback process where some of the revenue generated via user activity (e.g. shopping) will be used to buy the SELF token on exchanges, generating perpetual buy pressure. Of the tokens purchased, the usage will be split as follows:
‍
1. Burning (reducing distributed supply)
2. Staking (increasing APR for token holders)
3. Premium subscription rebates (reducing costs and increasing benefit for users)


SELF Chain

Powered by a democratic, patent-protected consensus mechanism (Proof-of-AI), powering the Rosetta integrated, EVM-compatible chain.

True decentralisation enabling user control. Censorship-resistant network where everyone participates on equal footing, running their own fully validating and constructing node, directly from the SELF app.

Utilising select parts of existing infrastructure from the Minima Layer-1 Blockchain.

SELF Chain Utility Focus & Features

Democratic
Network participants run their own fully validating and constructing node. True decentralisation powered by a democratic, patent-protected consensus mechanisms (Proof-of-AI).
Payment Rails
Payment rails for the SELF app, browser extension and SELF OS. Decentralised value and information exchange between users, applications and product/service providers.
Native Apps
SELF will offer a range of native applications on top of the chain, establishing the framework of the Operating System (SELF OS). These native apps may also be offered in partnership with other developers/platforms.
Integrated SELF ID
Integrated with each user’s unique SELF ID; hyper-secure biometric verification mechanisms enabling users to give SELF permission to perform finance related actions on their part.
SDK
Solidity-based SDK initially and later on additional development frameworks to enable developers to build aesthetically coherent AI agents/“expert packs”/dapps in a streamlined way.
Quality Controls
Quality controls in place to ensure teams build quality products that inherit the principles of SELF. This ensures and secures the overall experience of the ecosystem.
Real World Assets
Onboarding real world asset (RWA) providers looking to tokenise their assets and offer yield bearing services on a truly decentralised and democratic chain (an alternative to institutional permissioned chains).
Token Launches
Web3 projects that fit the criteria and values of SELF will be able to develop tokens and launch on SELF Chain. This is a natural extension of the SDK development and deployment, but not mandatory.
FIND OUT MORE IN OUR DOCS PORTAL

SELF Business

Do you want to use AI in your business but you're concerned about about how your private data and internal documents are used, who/what has access and the costs involved?

If so, you're not alone..
Data privacy stopped them from using AI
39%
Have experienced a data privacy issue
69%
Don’t trust AI platforms
60%
Small businesses are using AI
14%
Small businesses want to use AI
75%
Sources: Forrester/KPMG/Deloitte 2024-2025

SELF Business addresses these concerns by offering:

Private
So you have complete control and ownership
Affordable
So businesses of any
size can use it
Customisable
So it can be tailored to business needs
Secure
So that all stakeholders can feel their data is safe
Learn More
Register Interest
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