Navigating the Future: Does the Investment Community Truly Grasp AI Opportunities?

December 8, 2023
by Jonathan MacDonald

In an era dominated by technological advancements, one cannot ignore the pivotal role played by Artificial Intelligence (AI) in reshaping industries and economies. As AI continues to evolve, it presents a myriad of opportunities for businesses and investors alike. However, the question that looms large is whether the investment community comprehensively understands the potential and nuances of AI opportunities.

What we’ve experienced at SELF is that investors tend to view AI as yet another big tech play. They see commercial models as similar to search engines, with monetisation coming from the use (or, arguably, abuse) of private and personal data.

Understanding AI Opportunities

The true essence of AI opportunities extends far beyond big data and automation. Investors need to recognise that AI can revolutionise entire industries by optimising processes, predicting market trends, and fostering innovation. Whether it's healthcare, finance, manufacturing, or any other sector, AI has the potential to drive growth, reduce costs, and unlock new revenue streams.

However, the complexity of AI technologies can pose challenges for investors. It requires a level of understanding of machine learning, deep learning, natural language processing, and other AI subfields to make informed investment decisions. Above all, it requires a view about ethics…something that could be in contrast to how past investment decisions have been made. Simply being aware of AI's existence is not enough; the investment community needs to delve deeper into the intricacies of these technologies to fully grasp the opportunities they present.

The Risks and Challenges

While the potential of AI is immense, it is crucial to acknowledge the risks and challenges associated with AI investments. Ethical considerations, data privacy concerns, and the potential for biased algorithms are just a few issues that demand careful scrutiny. Investors need to adopt a cautious approach, ensuring that the companies they invest in prioritise responsible AI development and adhere to ethical guidelines.

Educational Initiatives

To bridge the gap in understanding AI opportunities, there is a pressing need for educational initiatives within the investment community. Workshops, seminars, and training programs can empower investors with the knowledge required to navigate the complexities of AI investments. Collaborations between tech experts, financial professionals and humanitarian philosophers could facilitate a more profound understanding of AI's potential and risks. At SELF we would fully support this direction, and hopefully we’re not alone.

Case Studies

Examining successful AI case studies can offer valuable insights into the tangible benefits of investing in AI. Companies that have effectively integrated AI into their business models and experienced significant growth can serve as inspiration for potential investors. Understanding the journey and strategies of these trailblazers can provide a roadmap for others looking to capitalise on AI opportunities. However, the existing case studies are not necessarily comprehensive - not least that the lesser known platforms may be approaching things from a non-standard perspective, opening newer opportunities that hadn’t been previously considered.


As the world continues its rapid digital transformation, the investment community must evolve alongside it. Recognising and understanding the vast potential of AI opportunities is not only crucial for financial success but also for contributing to the positive development of society. By fostering education, embracing responsible practices, and staying vigilant to the risks, investors can position themselves to ride the wave of AI innovation and contribute to a future where technology serves as a catalyst for positive change.

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