The Cold Reality: Technology Doesn't Care About You, It Only Cares About Your Data and Money

September 19, 2023
by Jonathan MacDonald

In the age of digital innovation, technology has become an integral part of our lives. It surrounds us, empowers us, and shapes our daily routines. But behind the shiny screens and sleek interfaces lies a harsh truth: technology isn't designed to care about us. Instead, it's primarily interested in gaining user data and making money. In this article, we'll delve into the reasons why technology behaves this way and the implications it has for our privacy and well-being.

1. The Profit-Driven Nature of Tech Companies

One of the fundamental reasons why technology prioritises data and profit over user well-being is the profit-driven nature of tech companies. The tech industry is highly competitive, and companies are constantly vying for market share and revenue growth. To achieve these goals, they collect massive amounts of user data to understand consumer behaviour, preferences, and trends. This data is then monetized through targeted advertising and selling it to third parties. Tech companies, like any other businesses, have a fiduciary responsibility to their shareholders to maximise profits. This often leads to a conflict of interest between user interests and profit motives. As a result, they prioritize strategies that keep users engaged and generate revenue, even if it means sacrificing user privacy or well-being.

2. The Attention Economy

In the digital age, attention has become a valuable currency. Tech companies compete for users' attention because the more time users spend on their platforms, the more opportunities they have, to collect data and serve ads. This has given rise to what is often called the "attention economy." Apps and websites are designed to be addictive, keeping users scrolling, clicking, and engaging for as long as possible. Features like endless news feeds, autoplay videos, and notifications are all designed to capture and hold your attention. While these features may seem convenient, they can also contribute to addictive behaviours and a detrimental impact on mental health.

3. The Illusion of Personalisation

Tech companies often tout personalisation as a benefit to users. They claim that by collecting data, they can tailor content and recommendations to individual preferences, making the user experience more enjoyable and efficient. However, their version of personalisation has a dark side. When algorithms use your data to create a personalised bubble, they can reinforce existing biases and limit your exposure to diverse perspectives. This can lead to the spread of misinformation and polarisation, which ultimately serves the interests of tech companies seeking to keep users engaged and generate ad revenue.

4. Data Privacy Concerns

The massive collection of user data by tech companies raises significant data privacy concerns. While companies promise to protect your data, data breaches and privacy scandals have become all too common. Your personal information, including browsing history, location data, and online interactions, can end up in the hands of malicious actors or advertisers, leading to identity theft, harassment, or intrusive ads. Furthermore, tech companies' data collection practices often lack transparency, making it difficult for users to understand how their data is used and shared. This lack of transparency erodes trust and leaves users in the dark about the extent of data exploitation. The wider context of this arrives in the arena of ethical concerns - covered in an earlier piece.


While technology has undoubtedly revolutionised our lives in many ways, it's essential to recognize that it isn't designed to care about us. Instead, it's primarily driven by the pursuit of profit and the accumulation of user data. As users, we must be aware of the trade-offs we make when engaging with technology and take steps to protect our privacy and well-being.

It's crucial to advocate for stronger data privacy regulations, demand transparency from tech companies, and exercise caution when sharing personal information online. Ultimately, we must remember that while technology can be a powerful tool, it's up to us to ensure that it serves our interests rather than the other way around.

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