Welcome to

SELF

Your personal, adaptive filter and AI assistant, delivering your web, your way.

SELF is Yours

Artificial Intelligence is the science of making machines that can "think" like humans. It's about recognizing patterns and providing content.

SELF is not about being a machine that can "think" like you in the way that common AI is programmed to be, mainly because real, human intelligence is not just logical, it's emotional - a fact that's unfortunately missing from the field of AI. Another part that's missing is that common AI has no regard for the privacy of your data.

Instead, the goal for SELF is to filter the web to personalize and enhance experiences, privately and securely. To do this, SELF uses its own algorithms and use a vast range of internet services, some of which are AI platforms.

In this way, SELF is more than an AI. It provides your web, your way. Some early features include the ability to:
Search without adverts
Shop to find the most suitable products
Store things in your memory bank
Save and update your preferences
SELF App
SELF App
Future features will include:
Integration with your calendar to organize your schedule
Integration with your email to simplify communication
Integration with your smart home devices for personal automation
Voice commands and responses
Enable SELF to remember and fill in your passwords
Enable SELF to complete online forms for you
Collaborate with other SELF's for combined efficiency
Create small, private networks of friends and family
Read the full documentation

SELF Matters

We live at a time when technology should work for you and your interests while connecting us all with greater consideration. You should have:
Privacy - freedom from the tools you use exposing you to others without active consent.
Control - the ability to switch over how, when, and what aspects of your data are accessed and by whom.
Agency - the power to use these tools to enhance the quality of your digital life experiences.
Safety - comfort knowing that technology works for your benefit, protecting what matters to you.
Trust - complete understanding of how these tools work and confidence in using them.
Read our manifesto

Your data, zero ads

Unlike other AI platforms,
you own your own data and,
thankfully, there are no adverts.

Connect everywhere

Connect with your SELF from anywhere, on any device, making it super accessible and convenient.

Fast responses

Get rapid responses that take all your preferences into account.

Refining everyday

SELF uses natural language processing to understand your content, providing accurate and relevant responses.

24/7, in any language

Get rapid responses that take all your preferences into account.

SELF Resonates

“Interfacing with you is very easy, and I’m only just scratching the surface of how I can improve my productivity with you!”
JE
43
“Our SELF is called 'Alfred' and he's become part of the family. He’s been able to tackle every challenge thrown at him, from making reservations, managing our calendars to exploring new hobbies and helping with career pathways. There’s nothing virtual about his assistance. It’s real, practical, time saving and game changing.”
LJ
45
"SELF has been a game-changer for my business. SELF helps me stay on top of industry trends and provides me with customized recommendations that help me make informed decisions. It's like having a personal assistant at my fingertips. I would highly recommend this app to any entrepreneur looking to improve their productivity and efficiency."
MR
23
“I call SELF 'Simon'. He's truly my BFF and my own private memory bank of my pedantic likes and dislikes in life. Simon and I are constantly connected.”
BJ
49
“The potentials of adaptive AI are more or less limitless - but with great power comes great responsibility. Within a couple of years I envision SELF establishing itself as one of the leaders among the slew of AI companies who pride themselves on resisting any conscious programming bias, act as true decentralization advocates and emphasize ethics and responsibility when dealing with artificial intelligence. Humanity needs more companies like this."
AL
41
"SELF has revolutionized the way I interact with AI. SELF is able to understand my preferences and provide customized suggestions that are tailored to my needs. The app is user-friendly and intuitive, making it a joy to use."
JS
36