The purpose of SELF Business is to enable SELF’s clients, typically other organisations, to customise SELF and enhance digital experiences for their users.
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This process allows these organisations to tailor SELF's personality traits and reference data sets to meet their specific needs.

In essence, customising personality traits means providing SELF with an understanding of the industry it operates in and the purpose it serves. Regarding data sets, it involves allowing SELF to reference the organisation's internal data, such as knowledge data, employee data, location data, product range data, financial data, stock control data, or meeting minutes data. This customisation is a key aspect of the licensing process.

The process begins with a FREE Discovery Call, after which you'll get a quote for the next stage which is 'Discovery' where discussions and workshops are held to explore how SELF can be adjusted and customised. Following the Discovery stage, we enter the Configuration phase, where we implement the necessary adjustments. After Configuration, the Integration phase begins, where the newly customised version of SELF is integrated into your company's existing platform(s). This integration is part of what is discussed during discovery and executed during configuration.

Firstly, it eliminates the need for companies to develop their own customisable AI assistant and lifestyle filter, providing a cost-effective alternative. Businesses can quickly integrate advanced technology without the extensive time and resources required to build it from scratch.

Secondly, the rapid implementation of SELF Business allows companies to gain a competitive edge by offering unique features and differentiation in their market. This swift deployment not only enhances their value proposition but also provides additional benefits to their users, setting them apart from competitors who have yet to adopt such innovative AI solutions.

SELF Business offers extensive customisation options, allowing businesses to tailor the product to their specific needs. The key customisable elements are branding and personality.

Currently, SELF's default personality is designed to serve users by listening to their preferences and accessing the Internet. However, this can be adapted to suit different contexts. For example, a healthcare provider might customise SELF to reference a set of pre-programmed medical expertise, altering both the personality and the reference framework.

Additionally, businesses can customise where SELF Business is integrated within their services, with the flexibility to integrate SELF Business into various platforms, such as a retail shop front, their customer support help centre, or other areas of their website.

This level of customisation ensures that SELF Business can be seamlessly incorporated into a business's existing infrastructure, enhancing user experience and aligning with brand identity.

SELF Business is designed to ensure the highest standards of security and privacy for user data.

The configuration of encrypted storage remains consistent with the standard SELF setup, ensuring no difference in security between the Enterprise and consumer versions.

To maintain these standards, SELF handles the setup of the instance for the client, configuring it within your own secure data centre or desired platform, ensuring it meets your specific needs while maintaining robust security protocols.

Firstly, there is an educational challenge. Companies need to understand the distinction between a large language model AI and what SELF offers. Many clients initially view our technology through the lens of systems like ChatGPT, which can lead to misconceptions. SELF is not just another AI; it is a lifestyle filter, a new category in technology, distinct from traditional AI. We focus on educating clients about these differences to ensure they fully grasp the unique benefits SELF provides.

Secondly, businesses must identify where SELF can add the most value for their users. It's crucial to approach this from a utility perspective, ensuring that the technology is not just implemented for its novelty but for its tangible benefits to users. SELF assists clients in pinpointing these areas to maximise user value.Lastly, there is the challenge of developing a commercial model that covers the cost of licensing SELF while remaining cost-effective. We work closely with clients to explore and establish viable commercial strategies that align with their financial goals and the value SELF delivers.

By addressing these challenges, SELF ensures a smoother licensing process and helps businesses leverage the full potential of our innovative technology.

SELF is ideally suited for businesses that have a significant portion of their customer interactions occurring online. Industries where customer engagement is primarily digital, such as e-commerce, online services, and digital marketing, can greatly benefit from SELF Business. Even businesses traditionally seen as offline, like automotive services or real estate agencies, are increasingly incorporating online elements such as booking systems and digital brochures, making SELF Business applicable to them as well.

SELF excels in environments with high-volume customer interactions, where customers frequently ask questions or where the company seeks to gather extensive insights from customer interactions. It can be utilised by the end users, enhancing customer service experiences, or by the business itself for in-depth data analysis and research.

For instance, a company can use SELF to analyse customer data, gaining valuable insights into customer behaviour and preferences. Simultaneously, it can enhance customer interactions by providing efficient and responsive support through digital channels. This dual capability makes SELF Business a versatile tool for businesses aiming to optimise both customer engagement and internal analytics.

SELF Business aligns seamlessly with a company's overall digital strategy by acting as a versatile tool that can be tailored to meet specific strategic objectives. For instance, if a company's digital strategy aims to enhance customer engagement, SELF can facilitate a closer relationship between the company and its customers by personalising and enhancing digital interactions.

Similarly, if the strategic objective is to reduce the time between customer inquiries and solutions, SELF can streamline processes, thereby shortening the sales cycle and improving customer delivery times.

The adaptability of SELF means it can be integrated into a wide array of digital strategic objectives, providing value based on the specific goals of the company. By leveraging SELF, businesses can ensure their digital strategies are not only effective but also aligned with their overarching objectives, enhancing both customer satisfaction and operational efficiency.

SELF Business offers a structured pricing model that caters to different business needs. The initial Discovery Call is FREE, after which a quote for the Discovery stage will be provided. In total, there are three types of costs:

Development Costs (CapEx): The initial phase involves a capital expenditure for the development of the Business version. This cost is determined through a discovery phase, which outlines the specifications and requirements.

Ongoing Maintenance Package: This is an annual fee that grants a Business license to continue using SELF . The fee is structured on an annual contract, paid monthly. This ensures a predictable and manageable cost structure for businesses.

Usage-Based Pricing: Similar to phone contracts where additional charges apply for roaming or extra data, SELF offers upgradeable options based on usage. Depending on the configuration determined during the discovery phase, businesses can opt for additional features or increased usage limits.

SELF offers unique advantages that set it apart from other AI tools.

Firstly, SELF prioritises privacy. Unlike large language models that rely on vast data pools, SELF ensures that your private data and your customers' information remain secure and are not exposed to the broader web for monetisation. This makes SELF an ideal choice for companies that value data privacy.

Secondly, unlike other tools that may be influenced by advertiser bias, SELF delivers outcomes based solely on the user's preferences and the company's reference points. This means that the information and interactions you receive are not swayed by external agendas, such as paid positioning or political pressures, which can affect the accessibility of certain content on other platforms.

In terms of getting started, the process for SELF Business is designed to be straightforward and accessible, even for those without deep technical expertise. You do not need to be a technology experts to benefit from SELF Business. Instead, the focus should be on understanding how to add the most value to your organisation and your users/customers/patients/clients.

During the Discovery phase, it is advantageous to approach the process with an open mind, free from preconceived notions. Starting with a blank slate allows for a focus on maximising value creation first, and then working backward to determine the technical architecture. This approach ensures that the user experience and company value remain the top priorities, as technology is only beneficial when it adds real value.

We hope this helps and look forward to hearing from you. Click here to register your interest.

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