Short version:

‍SELF is different ultimately because, unlike the majority of the tech landscape, you are in control of your data and how it's used.

- If you use SELF to search for information, it doesn't return content to you that's biased by who has sponsored the key words you've used, unlike the most famous search engines. In contrast, SELF tailors results around what you want to see rather than what the platform has been paid to deliver to you.

‍- If you use SELF as an AI assistant, it doesn't feed your personal information into a Large Language Model that's out of your sight and control. In contrast, SELF ensures your information remains yours and any touch points to the web are fully anonymised so your privacy remains intact.

‍- If you use SELF as a memory bank, it doesn't aggregate your private data and package it up to sell to the highest bidder, like other platforms. In contrast, with SELF, you are the only person who controls your information, and if you choose for it to be used then it's your decision, nobody else's.

‍- If you tell SELF your preferences, it doesn't hide them from you so you can't access or edit them. In contrast, you have direct access and editing control of what your SELF knows about you.‍

‍Longer version:

‍Modern technology tends to sacrifice privacy and user sovereignty in order to monetise user data and control information flow. The data is sold to third parties that use it to promote addictive behaviour, increase consumption, and maintain filter bubbles, which ultimately leads to decreased well-being among users.

SELF (the Sovereign Ethical Lifestyle Filter) is a personal and adaptive AI that streamlines your digital activities, saves you time and enhances productivity. SELF upholds the integrity of your data while fostering transformation and ensuring commercial responsibility and scalability.

Our six commitments at SELF are:

1. To make decisions that are in accordance with human rights.

2. To not cause or enable harm whilst upholding those rights.

3. To enable people to have control and ownership of their own data, and decide how it is used.

4. To be fully transparent in our practices so that people understand how we operate.

5. To uphold regulation and legislation in whatever territories we operate.

6. To not sacrifice any of our responsibilities in pursuing commercial gain.

This approach is unusual in the current technology landscape, however, we believe that the operating systems of the future will evolve in two main directions; either towards more centralised control, or towards decentralised, democratic, user-control.

Humanity is at a crossroads and everyone has a choice:

‍Are we to continue using centralised systems and contribute to the progression of ‘Big Tech’s’ ambition for power and dominance, where humans are data batteries and our rights are subjective?

Or should we choose operating systems that empower individuals to have ownership and control over their digital experiences and their data?

‍This will increasingly become a consequential choice as the capabilities of AI evolve and the data that platforms and their partners collect on us increases exponentially. You can read about why this matters in our manifesto.

To learn how to use SELF, check out the User Guide. This will take you through all the steps to get started and make the most of SELF’s features.

Visit our Docs Portal to find comprehensive details about the project’s purpose and long term vision.

To check whether SELF is experiencing any issues or outages, check the status page here.

During this beta phase there are a number of issues you may face and these are to be expected. Common issues include:

‍Issue: I didn't receive a verification code via email when signing up.

‍Potential Resolution: As this is about your mail protection configuration, try adding info@self.app to your address book and/or mark as a 'safe sender'. If that doesn't work, or you don't want to change your mail protection configuration, please use a different email address.

‍Issue: SELF doesn't generate clickable hyperlinks.

‍Potential Resolution: Sometimes SELF doesn't realise you want a link, so try asking SELF specifically to send a link - for example, include "send me a web link" or similar, in your message.

‍Issue: SELF forgets information or gets confused

‍Potential Resolution: This is part of the beta improvement process so there's nothing to do here other than be patient with your SELF and perhaps message SELF in a different way.

‍‍Issue: I can't reset my password / my account isn't recognised

‍Potential Resolution: Almost always this is because you didn't enter your verification code when signing up.

If none of the above issues match yours, or the potential resolutions don't seem to work, please open a support ticket in the support channel in Discord: https://discord.gg/selfcommunity

We are offering the opportunity for you to earn SELF tokens for every new person who signs up to SELF or upgrades their account.

When you are signed in, navigate to 'Referral program' to see your unique referral code and a link you can copy and share with anyone in your network.

You will be rewarded for each user you invite.

Your rewards are based on which subscription tier the new user is on at the end of their first four weeks using SELF. This is calculated as follows:

Free: 1 x SELF

Premium: 5 x SELF

VIP: 10 x SELF

SELF was founded by internationally renowned, award-winning thought-leader; Jonathan MacDonald. He is joined by a highly skilled team of experts and entrepreneurs including Rob McCardle (CPTO), Justine Butler (Head of Operations), Tevi Tuakli (Community Relationships), Vanessa Vastag (Creative Director), Anders Pettersson (Web3 strategy), a global developer team, and a deeply experienced advisory board.

You get logged out of SELF regularly for your own security. This helps reduce the risk of unauthorised access to your personal information

SELF is free to use up to a limit, then you can upgrade to a higher tier. There is a free 7-day trial for each tier to see if it suits you. Click here for further information.

SELF filters web content by using advanced algorithms and user-defined preferences to tailor the digital experience. It prioritises content that aligns with your interests and needs while ensuring that your privacy and security are maintained. This personalised approach helps in delivering relevant and meaningful content to you.

There are many upgrades coming soon that will enable integration with various tools and applications. All with the ambition of making your life easier, saving time and energy.

SELF filters web content by using advanced algorithms and user-defined preferences to tailor the digital experience. It prioritises content that aligns with your interests and needs while ensuring that your privacy and security are maintained. This personalised approach helps in delivering relevant and meaningful content to you.

The token is scheduled to launch during the second half of 2025.

There are many upgrades coming soon that will enable integration with various tools and applications. All with the ambition of making your life easier, saving time and energy.

You can be part of the SELF community through engaging on various platforms:

Discord:
‍https://discord.gg/selfcommunity
‍
‍Telegram:
‍https://t.me/selfcommunitychat
‍
‍X (Twitter):
‍https://x.com/self_hq
‍
‍LinkedIn:
https://www.linkedin.com/company/selftechnology
‍
‍Ethics TV:
‍https://watchethics.tv

‍Instagram:
‍https://instagram.com/selfappofficial

To pin a shortcut to the SELF platform on your homescreen, please follow the instructions below:

Safari on iOS:

https://tinyurl.com/ys2mfedb

Chrome on iOS:

https://tinyurl.com/3zskyrux

‍Chrome on Android:

https://tinyurl.com/c3s5urwd

To learn more about investment opportunities, please email j@self.app